Common Terms

Don’t see a definition you’re looking for? Check out the Help Site’s Glossary list.


Content Strategy is an additional project designed to assess your church’s ministry goals and needs, and develops an online strategy that reflects your mission. 

Phase Include:

  1. Kick Off Call
  2. Content Audits
  3. Critical Paths Call
  4. Key Page Layouts Call
  5. Site Map & Finall Summary

Learn more about how we can partner with you to develop a web strategy that effective reflects your ministry’s mission on your website.

Content Strategy Project

Strategy Document

Your strategy document will contain all strategy notes from surveys and calls, links to examples, and recommendations.


This tool will be used as the hub for all communication for the entirety of the project from strategy, project management, design, and implementation.


CMS vs. ChMS

Content Management System (CMS)

This is an application designed to help you create, store, and edit your web content including text, images, and a wide range of media. Ekklesia 360 itself is your “CMS.”

Church Management System (ChMS)

The ChMS is a third party tool used to manage your church members, events, groups, financials etc. A few example would be our e360 Church Management System. Learn more about our 3360 ChMS and how we can integrate your database with the new site.


In order to integrate a third party tool with your website, we utilize the tool’s public API. This API pulls information from the third party tool like your ChMS, forms tool, or event management system, and displays content on the website.

Embedding & Embed Codes


You can insert something into a webpage, either from an external source or a hosted file like a saved image. You Content Editor has image and video embedding tools for Ekklesia hosted files. 

To embed an image or video on a page you'll need to first add the media


Emebd Codes

You can insert  something into a webpage from a third-party service like Google Maps, Vimeo, Live Streaming, YouTube, or Spotify. These tools provide an embed code to place on the subpage.

Learn more about how inserting embed codes check out the help site.

Your navigation is the site structure for the pages within the heirarchy of your website.

Learn more about setting up your navigation by adding parent and children items.

The header is the content that is seen at the top of your site across the entire site. This could include quick links, an image, and your navigation structure.

Meta Nav

A meta nav is an additional navigation bar used for links or additional info.

Primary Navigation

The top level pages on your site. These are shown listed out in your header, or within a mobile menu. More about navigation

Subnavigation (also called child navigation) items are listed under the primary navigation. These pages will typically show in the sidebar of a subpage, and within the primary navigations drop-down menu.  

The footer is the content that is seen at the bottom of the website across the entire site. This could include quick links, contact info, or a logo.

Content Audit Terms

CTA (Calls to Action) Button

Each page should have a clear call to action button or link. On a subpage you can turn a link into a button with a CTA term to achieve a goal (ex: sign up, learn more, contact us, listen to the sermon).


A filter allows users to designate what information they would like to see by using categories or groups.

Wall of Text

This term is used to describe an large amount of text that creates a block or wall for users to read.

Headline Formatting

*see your style guide

Layouts & Templates


This is an element or template that is custom designed and built for your site.

Layout vs. Template

Each page on your site is assigned to a Layout (ex: Home page, Sub page, Blob List, New Here page). Each theme comes with a number of Layouts, we also have many options available on our Layout Site, and your project may also include custom Layouts.

This is a column of content on the left or right side of a Layout. On a Sub page, the sidebar typically houses your subnavigation and sidebar Sections. New sidebar Sections can be created and added to sub pages with sidebars.


A monklet is built to display content on a page that is dynamically pulled from Ekklesia 360. After you place a monklet on a sub page the content will automatically update as that content is changed.

Learn more about using monklets and setting up inline parameters to display groups or categories of information